About Us

A Story of Sisters, Style & Strength

Lunelle New York was founded by sisters Claire and Danielle Lunelle, born and raised in Manhattan.
What started as a shared childhood dream — designing timeless pieces that made women feel confident — became a lifelong journey that grew from their family’s small apartment into a brand that now spans five boutiques across the United States.

Fashion was always in their blood. Their late mother, Elise Lunelle, was a dressmaker who taught them the beauty of craftsmanship and the importance of creating with care. Many evenings were spent together at the kitchen table, sketching, stitching, and talking about how clothing could tell a story — not of status, but of self-expression.

When Elise passed away, the sisters promised to keep her legacy alive. They named the brand Lunelle — a tribute to her name and her light. What began with a handful of handmade pieces sold in a small corner boutique quickly became something bigger than they ever imagined.

Built on Emotion, Elevated by Design

Today, Lunelle New York stands for modern elegance with soul.
Each collection is designed to balance comfort, femininity, and quiet confidence, blending European refinement with New York energy.

The sisters still personally review every design, fabric, and fit before it reaches the store floor — ensuring that every piece carries the same heart their mother once stitched into her work.

“We never wanted Lunelle to feel like just a fashion brand.
We wanted it to feel like coming home — to yourself.”
— Claire & Danielle Lunelle

Our Journey Continues

From the original Manhattan boutique to new storefronts in Los Angeles, Boston, Chicago, and Miami, the Lunelle name continues to grow — not as a company, but as a community of women who value quality, confidence, and timeless style.

Behind every collection, behind every boutique window, are two sisters who still sit together late at night sketching ideas — guided by love, creativity, and the belief that fashion should feel personal.