About Us

A Story of Sisters, Craftsmanship & New Beginnings

Lunelle New York was founded by two Manhattan-born sisters, Evelyn & Margot Lunelle — women who grew up believing that style should empower, not overwhelm.
What began as quiet evenings sketching designs in their mother Elise’s small sewing room slowly grew into a brand rooted in craftsmanship, emotion, and timeless elegance.

Their mother, a dressmaker, taught them that true style lives in the details — soft tailoring, beautiful fabrics, and pieces made with intention. When she passed, the sisters made a promise:
to continue her legacy by building a brand where women feel confident, comfortable, and authentically themselves.

What started inside a single Manhattan boutique soon grew into a name loved by women across the country. And even now, every collection begins the same way: Evelyn and Margot seated together at their studio table, reviewing fabrics, refining silhouettes, and ensuring each design carries the heart that Lunelle was built on.

Crafted With Purpose

Lunelle New York is known for quiet luxury — pieces that feel refined, effortless, and deeply wearable.

Each design blends:

  • soft, feminine tailoring

  • everyday comfort

  • and modern New York elegance

No loud logos.
No disposable trends.
Just pieces that whisper confidence.

A New Chapter

As Lunelle prepares to step into new flagship locations and introduce upcoming collections, we’re closing the boutique where our story began.
The pieces currently available on our website are the final designs from that original in-store collection — crafted with the same intention, care, and warmth that shaped Lunelle from day one.

This chapter is closing.
But our journey is only beginning.

From Our Family to Yours

What continues to guide Evelyn & Margot isn’t just fashion — it’s connection.
The belief that clothing should make you feel something: grounded, elegant, and entirely yourself.

“Lunelle was never meant to be just a brand.
It’s a feeling — a moment of confidence you carry with you.”
— Evelyn & Margot Lunelle